Spatial analysis of retail trade in Ismailia city Applied study on supermarkets (Bim Market - Kazyon Market)

Document Type : Academic research papers

Authors

1 Ain Shams University ,Faculty of Women for Arts, Science and Education , Department of Geography

2 Assistant Professor of Economic Geography - Geography Department - Faculty of women for Arts, Science and Education - Ain Shams University- Egypt.

3 Teacher of Population Geography -Geography Department - Faculty of women for Arts, Science and Education, Ain Shams University- Egypt

4 Teacher of Population Geography -Geography Department - Faculty of women for Arts, Science and Education, Ain Shams University- Egypt.

Abstract

The current study examines the use of geographic information systems in spatial analysis to study and analyze the geographical distribution of supermarkets in Ismailia city. The study is applied to Bim Market and Kazyon Market, which represent the most important chains of supermarkets in Ismailia city. The study aims to evaluate the efficiency of these markets in Ismailia city using spatial analysis tools in GIS. In turn, this helps to understand the extent of impact of proximity among supermarkets, especially newly established ones, and achieve growth and stability for the facility. In addition, the study explores the importance of using GIS applications when applying or developing a model to choose the best location for a supermarket. Accordingly, this indicates the importance of GeoMarketing in expanding the horizons of companies to establish chains of supermarkets that can achieve sustainable success as location is an essential factor for such facilities. Choosing the most convenient location of sales facilities is often a decisive factor in achieving the desired success for most companies. Geography has become one of the most important variables for the commercial manager. This is because the spatial analysis helps to support the efforts of commercial manager to expand a certain activity, liquidate or move the facility to another location that reinforces facility's sustainability and going concern. Therefore, this is applied to defining a good location as the location where sales are turned into profits.

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Buhūth
Volume 5, Issue 1
Social Sciences and Humanities and languages
January 2025
Pages 93-119

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