Abstract This research aims to use the competitive intelligence as an enhancement strategy approach of the management of the quality assurance units in faculties. This research outlines the theoretical principles of the management of the quality assurance unit in universities in terms of concept, related points of interest and concern, and activities, the conceptual framework of competitive intelligence in universities in terms of its origin, concept, characteristics, and process. Moreover, this research highlights the experience of the United Arab Emirates in using competitive intelligence as enhancement strategy of the Quality Assurance Unit management, and means of applying its dimensions to enhance the quality assurance unit. This research adopted the descriptive approach, being consistent with its nature. The research concluded to a set of procedural proposals for the enhancement of the quality assurance unit management, using competitive intelligence as an approach. Subject to these proposals, the faculties are: - To apply new approaches in management, such as competitive intelligence. Such approach is considered as an early warning tool that determines and analyzes the potential Strengths, Weaknesses, Opportunities, and Threats (SWOT) of their competitors and forecasts and evaluates related response strategies - To provide training courses and workshops to the managers of quality assurance units and department coordinators - To create Competitive Intelligence units to help providing the Quality Assurance Units with relevant data, information, and feasible visions to achieve quality objectives and guarantee institutional and programmatic accreditation
Alshimy, A. H. O., Maghawry, H. A., & Elmahdy, S. M. (2024). Competitive Intelligence as an Approach to the Enhancement of Quality Assurance
Units’ Management in Egyptian Faculties
In the light of UAE experience. Buhūth, 4(2), 78-109. doi: 10.21608/buhuth.2023.239015.1570
MLA
Angham Hesham Othman Alshimy; Hala Amin Maghawry; Suzan Mohamed Elmahdy. "Competitive Intelligence as an Approach to the Enhancement of Quality Assurance
Units’ Management in Egyptian Faculties
In the light of UAE experience". Buhūth, 4, 2, 2024, 78-109. doi: 10.21608/buhuth.2023.239015.1570
HARVARD
Alshimy, A. H. O., Maghawry, H. A., Elmahdy, S. M. (2024). 'Competitive Intelligence as an Approach to the Enhancement of Quality Assurance
Units’ Management in Egyptian Faculties
In the light of UAE experience', Buhūth, 4(2), pp. 78-109. doi: 10.21608/buhuth.2023.239015.1570
VANCOUVER
Alshimy, A. H. O., Maghawry, H. A., Elmahdy, S. M. Competitive Intelligence as an Approach to the Enhancement of Quality Assurance
Units’ Management in Egyptian Faculties
In the light of UAE experience. Buhūth, 2024; 4(2): 78-109. doi: 10.21608/buhuth.2023.239015.1570
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