CANCER IS A GIFT! A Cognitive Multi-modal Analysis of the Discourse of Hope in Selected Egyptian TV Series "Halawet El Donia"

Document Type : Academic research papers

Authors

1 Faculty of Women for Arts, Science and Education,, The Department of English Language and Literature, Ain Shams University

2 Department of English Language and literature Faculty of Women for Arts, Science & Education Ain Shams University – Egypt

3 Department of Language and Translation College of Language and Communication Arab Academy for Science and Technology and Maritime Transport

Abstract

This paper aims to examine the linguistic tools utilized in TV series to evoke optimistic, rather than negative, mental pictures in audiences' brains concerning particular negative circumstances which they may face in life, like being diagnosed with cancer. The TV series selected is the Egyptian TV series Halawet El Donia (2017). Both verbal and visual analyses are going to be conducted in order to investigate the discourse of hope . triangulated approach used is: Lakoff and Johnson’s (2003) the Conceptual Metaphor Theory (CMT) that is devoted to verbal analysis; Kress and van Leeuwen’s (2006) Grammar of visual Design Approach (GOVDA), especially the representational meta-function that is concerned with the visual analysis; and Feng and O' Halloran's (2013)Visual Metaphor that concentrates on specific tactics through which positive conceptual metaphors are realized visually via the use of the GOVDA's representational meta-function serving the purpose of the study (i.e. emerging hope discourse). To the best of the authors' knowledge, this is the first study to linguistically analyse a TV series, highlighting the discourse of hope using this eclectic approach. It, therefore, fill a gap in the literature, uncovering how verbal and visual signs deployed assist in provoking the discourse of hope. The results show that both verbal and visual modes play a pivotal role in emerging hope discourse in the selected series. Such lack of studies fosters the authors' interest to analyze the selected TV series.

Keywords

Buhūth
Volume 3, Issue 7 - Serial Number 7
Social sciences & Humanities
July 2023
Pages 1-36

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