The role of integrated marketing communications for the National Council for Women in supporting women's issues

Document Type : Academic research papers

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faculty of women

Abstract

The purpose of this research is to identify the role of marketing communication activities in the National Council for Women in supporting Egyptian women’s issues and reaching the target audience, This study belongs to the descriptive studies,The researcher is in the current research in applying her field study to the survey form (400) singular represent all educational, professional, social and economic levels, and the study resulted in the following results: Advertising campaigns are the most communicative activities that respondents are keen to follow on the council’s official page, (such as the T- feminization campaigns and the “Protect Her from Circumcision” campaign) followed by training courses and workshops held by the Council, then seminars and conferences, and issues of violence against women, especially the issue of sexual harassment, came on top of the issues adopted by the National Council for Women. Followed by political issues, then the issue of women's work There were also indicators of dialogue between the organization and its audience on its official page, and despite the availability of some interactive tools, but they were not activated. those tools or use them adequately.

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Buhūth
Volume 1, Issue 11 - Serial Number 11
Eleventh Issue - Humanities and Social Sciences
November 2021
Pages 71-91

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