Bahraini Press Frameworks of Health Organizations Issues and it’s Reflections on Publics Trends.

Abstract
The written Newspapers is one of the most important media upon which public people relies to obtain reliable information, which may affect their opinions toward the issues at hand, and the issues of Health Organizations are one of the most important issues raised in the press, as Health Organizations provide services directly related to humans life.
Therefore, the study problem can be articulated in the following question: What are the media frameworks of topics and issues related to Health Organizations in the Bahraini Press? In addition, what are their implications on Publics Trends?
To answer the previous question, the study relied on the media survey method, and used the content analysis tool to analyze the content of (‏‎Akhbar Al Khaleej) and (Alayam) Bahraini Newspapers, with a sample of 320 Newspapers, and the questionnaire tool was used on a random sample of 500 individuals, the category of adults residing in the Kingdom of Bahrain.
The most important results concluded by the analytical study were that there is no apparent difference between the two Newspapers in terms of addressing Health Organizations Issues. As all Bahraini daily Newspapers follow the state’s policy and has the same policy and that the trend of negative coverage of Health Organizations Issues is applied on (Public / Governmental Health Organizations) only. While representing a completely positive image of (Private Health Organizations), the study has revealed that the most framework used in covering Health Organizations  Issues is (The Liability Framework), while least concerned issues are (Medical Errors and Medical Negligence).
The most important results concluded from the field study were that the Bahraini public’s exposed to the Bahraini Daily Newspapers is relatively low. However, the cognitive, emotional, and behavioral effects caused by exposure to health Organizations' issues through the Newspapers are high, and the news framework that was adopted the most by the survey’s subjects was these in the (Human Interests framework). It was also proven that there were differences of statistical significance in the public’s reviews towards frameworks of the Bahraini Newspapers’ of Health Organizations Issues, due to demographic variables.
As it turns out that the Bahraini Public believes that the Bahraini Newspapers has contributed to enhancing its information and health behaviors, yet almost half of the public has some concerns about receiving treatment in some Health Organizations  as a result of being exposed to the issues of Health Organizations issues shown in the Newspapers. It has also been proven that nearly a third of the public in the Kingdom of Bahrain is refraining from going to some Health Organizations due to their exposure to Health Organizations Issues through the Newspapers. The most prominent recommendations of the study were the necessity of balancing the negative and positive trends in discussing the issues of health institutions (public and private). Therefore exerting more attention towards the issues of medical errors and medical negligence in a way that addresses the problem completely and objectively without journalistic sensationalism that contributes to generate fear and stop the public from seeking treatment in Health Organizations.